The Fashionista’s Fashionista –Interview with Personal Stylist Cleo Lacey

I’m sure you all now know that I have a deep seated passion for the beauty industry, but my passion knows no bounds when it comes to clothes and looking good. I would say I am borderline greedy when it comes to clothes, but it’s not always easy to chose the right outfit for the right occasion.I really think one complements the other, why take the time and trouble to follow a skincare and beauty regime only to fall at the last hurdle and not dress to impress? Also, what is the saying…“You never get a second chance to make a first impression.” With this in mind, I asked the impossibly gorgeous Cleo Lacey, personal stylist and all round goddess, to share an insight into her world with our readers.

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Over to you Cleo:

1.) What’s a typical day like for you?

There is no such thing as a typical day, no day is ever the same and that’s because all my clients are so very different and individual. I’m usually at a client’s home going through their wardrobe, or in a shopping centre doing personal shopping. I could be photo cataloguing clients wardrobes, obtaining sought after items for clients, talking at an event, delivering a seminar to a business, being interviewed on the radio, hosting a fashion show or simply sat in my office with a cup of tea!

2.) What can a client expect?

All my clients can expect a professional service from a warm and fun loving girl. Although I take my job very seriously you need to understand that image can be a difficult subject for some and sometimes the change can be overwhelming that tears do appear in the changing room (good tears!) so a cuddle is much needed. A client can expect improved, confidence, self-esteem, a fabulous wardrobe and compliments coming out of their ears! If they want a new job or a promotion or even a new partner, I’ll do anything I can to help them achieve this through improving their image and of course happiness.

3.) How did you become a stylist?

I graduated University with a degree in Business Management and Marketing. I knew I wanted to become a fashion buyer so I did a graduate training scheme with John Lewis. I got a job as a buyer at Ragdale Hall Health Hydro then onto work for the fashion designer Amanda Wakeley in London. Unfortunately due to the bad health of both my parents I had to return home to Leicestershire and decided to put all my knowledge, passion, enthusiasm and determination into running my own business.

4.) How much training was required?

Although I knew what I was doing I am a bit of a geek so I decided to do a course on it so if anyone asked if I was qualified I could say yes!

5.) What do you love about being a stylist?

You get to shop for a living! What more do I need to say?!

6.) What advice would you give an aspiring stylist?

Be 100% that it is for you. It is probably one of the hardest career’s out there to make a success of. Everyone thought I was mad setting up a business in the middle of the recession especially one that is seen to be more of a luxury service than necessity. It has been the hardest 4 years of my life, I lost a fiancé and a home because of it. Nothing worth having is ever easy and you can’t do this for a living unless it’s in you. Fashion, style, dressing people is just part of who I am, it’s not hard, it’s not difficult, it’s easy and simply innate within me. You need determination, self-belief and above all an overwhelming passion and desire for what you do. Not because you think being a personal shopper sounds like a good job or you like buying clothes so you think you can do it for other people but because you love nothing more than the natural buzz you get from seeing a client’s life change all because you’re showing them something different to what they are used to.

The main advice I would give is to stay true to yourself. Trust your heart and keep YOUR values to the front and centre of what you do. Make passion your master and the rest will follow. I can hand on heart say that every single one of my clients I love, I don’t have one horrible, awkward or ungrateful person on my books. They become friends and you form a wonderful relationship with them, who else can say that about their job? I Dreamed, I Believed and I Achieved.

7.) If you could sum up your job in three words, what would they be?

I only need one word… Supercalifragilisticexpialidocious.

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Visit Cleo’s website to find out more about her services, and follow her on Twitter 

The Secret History of 4711

Wouldn’t we all like to live in perpetual summer? Days spent basking in glorious sunshine, the warm rays of the sun making everything look and feel better…oh, summer is now but a distant memory, as we are now in the hands of autumn, with its crisp leaves, and darker evenings leading us into winter.Along with all the images that summer evokes, there are fragrances you associate with it, such as lemon and bergamot, both fresh and clean, and lavender, a herb that lulls you into a tranquil state of mind, as if you were lazing in the sun on a warm afternoon. One such fragrance that embodies the scents of summer is the ageless classic eau de cologne 4711.

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Legend has it that that 4711 was created in 1792 by a Carthusian monk and given as a wedding present to Willhem Muelhens (a cologne and perfume manufacturer and designer). Thought to be a miracle water for the inside and out, the monk’s “auqa mirablis” made such an impression on the entrepreneur, that upon his return to Cologne, Germany, he opened a factory and began marketing the water as a cure-all health drink. Two year after its creation, Cologne was occupied by French troops, and so as to bring order where chaos ruled, all of the houses were numbered. Muelens house was given the number 4711. During the Napoleonic era, all internal medicinal recipes were to be made public knowledge, and Muelhams, desperate to protect his secret declared his creation to be a fragrance and the rest, as they say, is history.  Over 220 years ago this fresh, light and zesty fragrance was worn by women who wished to evoke elegance and style, and it is as fresh today as it was then.

Too good for summer alone, 4711 is one of the true originals and long may it continue to be.

Sarah x

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