I’m sure you all now know that I have a deep seated passion for the beauty industry, but my passion knows no bounds when it comes to clothes and looking good. I would say I am borderline greedy when it comes to clothes, but it’s not always easy to chose the right outfit for the right occasion.I really think one complements the other, why take the time and trouble to follow a skincare and beauty regime only to fall at the last hurdle and not dress to impress? Also, what is the saying…“You never get a second chance to make a first impression.” With this in mind, I asked the impossibly gorgeous Cleo Lacey, personal stylist and all round goddess, to share an insight into her world with our readers.
Over to you Cleo:
1.) What’s a typical day like for you?
There is no such thing as a typical day, no day is ever the same and that’s because all my clients are so very different and individual. I’m usually at a client’s home going through their wardrobe, or in a shopping centre doing personal shopping. I could be photo cataloguing clients wardrobes, obtaining sought after items for clients, talking at an event, delivering a seminar to a business, being interviewed on the radio, hosting a fashion show or simply sat in my office with a cup of tea!
2.) What can a client expect?
All my clients can expect a professional service from a warm and fun loving girl. Although I take my job very seriously you need to understand that image can be a difficult subject for some and sometimes the change can be overwhelming that tears do appear in the changing room (good tears!) so a cuddle is much needed. A client can expect improved, confidence, self-esteem, a fabulous wardrobe and compliments coming out of their ears! If they want a new job or a promotion or even a new partner, I’ll do anything I can to help them achieve this through improving their image and of course happiness.
3.) How did you become a stylist?
I graduated University with a degree in Business Management and Marketing. I knew I wanted to become a fashion buyer so I did a graduate training scheme with John Lewis. I got a job as a buyer at Ragdale Hall Health Hydro then onto work for the fashion designer Amanda Wakeley in London. Unfortunately due to the bad health of both my parents I had to return home to Leicestershire and decided to put all my knowledge, passion, enthusiasm and determination into running my own business.
4.) How much training was required?
Although I knew what I was doing I am a bit of a geek so I decided to do a course on it so if anyone asked if I was qualified I could say yes!
5.) What do you love about being a stylist?
You get to shop for a living! What more do I need to say?!
6.) What advice would you give an aspiring stylist?
Be 100% that it is for you. It is probably one of the hardest career’s out there to make a success of. Everyone thought I was mad setting up a business in the middle of the recession especially one that is seen to be more of a luxury service than necessity. It has been the hardest 4 years of my life, I lost a fiancé and a home because of it. Nothing worth having is ever easy and you can’t do this for a living unless it’s in you. Fashion, style, dressing people is just part of who I am, it’s not hard, it’s not difficult, it’s easy and simply innate within me. You need determination, self-belief and above all an overwhelming passion and desire for what you do. Not because you think being a personal shopper sounds like a good job or you like buying clothes so you think you can do it for other people but because you love nothing more than the natural buzz you get from seeing a client’s life change all because you’re showing them something different to what they are used to.
The main advice I would give is to stay true to yourself. Trust your heart and keep YOUR values to the front and centre of what you do. Make passion your master and the rest will follow. I can hand on heart say that every single one of my clients I love, I don’t have one horrible, awkward or ungrateful person on my books. They become friends and you form a wonderful relationship with them, who else can say that about their job? I Dreamed, I Believed and I Achieved.
7.) If you could sum up your job in three words, what would they be?
I only need one word… Supercalifragilisticexpialidocious.
Visit Cleo’s website to find out more about her services, and follow her on Twitter